As a business owner we always are looking to get more out of our marketing dollars. We don’t want to rely solely on word of mouth or typical banner ad placements. So what other forms of marketing is there? There is SEO in which when done properly, can make your website appear higher in the search engines. The most important search engine is Google so it is important that you follow their industry standard practices so you can give your website the best possibility to rank. There are many factors that come into play with SEO and in this article, I am going to give you 3 crucial factors that can make all the difference in the world in terms of ranking for your most profitable keywords.
- Make sure you have the right keywords in your page titles – When you create a new page for lets say “Seattle personal injury attorney,” you want to make sure you have those exact words in your page title so Google can know what your page is about and give it relevance.
- Make sure you put your keywords in your URL – If you are creating a page for let’s say “San Francisco Massage Therapy,” you must have that in your URL. Such as website.com/san-francisco-massage-therapy. This helps add to the relevancy of your page. The same goes for a Seattle Dentist. Your URL would be website.com/seattle-dentist and you would push up your site exponentially just by doing that.
- Make sure you diversify your anchor text coming into your page – We all want to rank for our money keyword however we cannot just send off a bunch of links that come back with “San Francisco Massage Therapy,” because if you do then you are just setting yourself up to fail and get hit with a penalty.
Another type you must have is to have the main keyword terms in your page content. A combination of all these factors will allow you to rank fairly easy. Of course, it all depends on the competition of each niche. Do yourself a favor and hire the right San Francisco SEO expert to make sure the job gets done right. If you happen to live in the pacific northwest then make sure you work with the best SEO company in Seattle that can get you to the top.